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Marketing / Campaigns / Decision log

Catalog retargeting sequence

Return visitor conversion · Omnichannel · Budget $640
Review launch

Decision log

Keep the reasoning with the campaign

Record recommendations, approvals, changes, and blockers as an inspectable operating history.
01

Plan recommendation generated

Google Search prioritized from intent and benchmark evidence.

System
02

Audience configuration reviewed

Operations and procurement roles retained.

Marketing manager
03

Budget guardrail proposed

$35/day planning cap submitted for approval.

System
04

Launch blocked

Creative, spend, destination, and account gates remain open.

Governance