Territory Mapping
Map the terrain before you deploy capital.
Define geographic zones, overlay ingested signals, and build real-time intelligence profiles that the allocation engine uses to direct budget.
Full workflow
Capabilities
Zone definition
Define territories at any granularity — store catchment areas, neighborhoods, cities, or regions. Zones can nest and overlap.
Signal overlay mapping
Layer ingested signals onto defined zones. Each territory displays its active signal sources, current readings, and confidence levels.
Demand heat mapping
Visualize audience density, foot traffic intensity, and signal strength across territories. Identify high-demand zones and underserved areas.
Territory scoring
Each zone receives a composite score based on signal strength, audience density, competitive pressure, and historical performance.
Cross-zone comparison
Compare territories side by side. Identify where signal conditions favor increased allocation and where diminishing returns suggest redeployment.
Allocation boundary setting
Define minimum and maximum allocation thresholds per territory. The engine operates within these bounds, preventing over-concentration or neglect.
Under the hood
Dynamic zone resolution
Territories auto-adjust resolution based on signal density. Areas with more signal sources receive finer-grained intelligence profiles.
Temporal layering
Territory maps carry time-series data. The system distinguishes between current conditions, weekly patterns, and long-term trends for each zone.
Conflict resolution
When overlapping zones have competing signal profiles, the system applies configurable precedence rules rather than averaging away useful information.
Use cases
Multi-store territory planning
Define catchment zones around each location. Map foot traffic, competitor density, and environmental signals to build per-store intelligence profiles that drive local allocation.
Regional expansion analysis
Map signal coverage in prospective territories before committing budget. Compare new-zone profiles against established territories to predict allocation efficiency.
Event-driven zone activation
Detect events — concerts, sports, festivals — that temporarily reshape audience density in specific zones. The map updates in real time, triggering allocation adjustments.