Start a projectAdResonance editorial / 3 examples
In print, every element shares the same finite surface. These examples offer a practical way to study the relationship between a prominent image, a place name and supporting information. Open the individual records to compare the actual work and inspect its catalog source.
A focused study of historical destination advertising. The selection is not representative of all print advertising and makes no claims about campaign effectiveness.
Study 1
Start with hierarchy: which element earns attention first, and which supplies the reason to act?
Independent interpretation. Source facts and full attribution are on the creative record.
Open work ↗Powell, C. Don (Chester)
View Original ↗ · Library of CongressStudy 2
Study a landmark-led invitation. The fountain gives an abstract destination promise a specific subject.
Independent interpretation. Source facts and full attribution are on the creative record.
Open work ↗View Original ↗ · Library of CongressStudy 3
Look at how regional identity becomes an editorial selling point. Separate what the image suggests from what the source documents.
Independent interpretation. Source facts and full attribution are on the creative record.
Open work ↗View Original ↗ · Library of Congress