Signal Ingestion
Capture the signals that budgets should follow.
Ingest physical-world data — foot traffic, competitor presence, weather, mobility patterns — from edge devices, APIs, and platform feeds into a unified signal layer.
Full workflow
Capabilities
CV-powered audience measurement
Computer vision systems at physical locations measure foot traffic, dwell time, and audience density without capturing personal data.
Environmental signal capture
Weather conditions, air quality, temperature shifts, and seasonal patterns feed into territory intelligence profiles automatically.
Mobility pattern analysis
Aggregate mobility data reveals how audiences move through territories — commute patterns, shopping corridors, and high-traffic windows.
Competitor density tracking
Monitor competitor advertising presence and spend density across territories. Detect saturation and identify underserved zones.
Temporal signal processing
Signals are processed with time-awareness. The system distinguishes between persistent trends and transient spikes to avoid false allocation triggers.
Edge device integration
Connect cameras, sensors, and edge compute nodes. Signal processing runs locally — only structured data reaches the intelligence layer.
Under the hood
Privacy-first inference
CV models run at the edge. Raw video never leaves the device. Only aggregate counts, density metrics, and pattern data are transmitted.
Multi-source fusion
Signals from different sources are weighted, normalized, and fused into unified territory profiles. No single signal source dominates the intelligence layer.
Signal quality scoring
Every ingested signal receives a confidence score. Low-quality or intermittent signals are flagged and down-weighted rather than treated as ground truth.
Use cases
Retail foot traffic intelligence
Deploy CV-powered measurement at store locations. Correlate foot traffic patterns with advertising exposure to measure real-world campaign impact.
Weather-responsive allocation
Ingest weather data across territories. When conditions shift, the system triggers reallocation — increasing spend in zones where weather drives higher foot traffic.
Competitive landscape monitoring
Track competitor advertising density across territories. Identify zones where competitor saturation creates diminishing returns and redirect budget to underserved areas.