DOOH & Real-World Surfaces
Verified audience intelligence for physical surfaces.
Measure real audience exposure at billboards, transit displays, and venue screens. Allocate placement budgets based on verified signals, not estimated impressions.
What you gain
Verified audience exposure
CV-powered measurement at physical surfaces replaces estimated impressions with verified audience counts, dwell time, and attention metrics.
Placement-level ROI
Measure return at the individual placement level. Know which screens, panels, and surfaces produce measurable outcomes.
Cross-surface optimization
Compare performance across placement types — billboards vs. transit vs. venue screens — and reallocate budget toward surfaces that produce.
Daypart intelligence
Audience density at physical surfaces varies by hour, day, and season. Signal intelligence enables time-aware allocation that fixed schedules miss.
How it works
Connect surfaces
Register physical advertising surfaces — billboards, screens, transit panels. Deploy measurement sensors or connect existing infrastructure.
Map audience intelligence
Each surface gets a territory profile. Foot traffic, vehicle counts, dwell time, and environmental conditions are mapped to placement intelligence.
Allocate and verify
Budget allocates to surfaces with verified audience intelligence. Post-deployment measurement confirms exposure and feeds decision memory.
Member of
Use cases
Billboard network optimization
Measure audience exposure across a billboard network. Identify high-performing placements and reallocate budget from underperforming locations.
Transit media intelligence
Map audience patterns at transit stops, stations, and routes. Deploy advertising aligned to verified commuter density and temporal patterns.
Venue screen measurement
Deploy audience measurement at venue screens — retail, hospitality, healthcare. Verify actual exposure against contracted impressions.
What you get
Five connected primitives that work together as a single system.
Audience measurement
CV-powered sensors at physical surfaces measure real audience counts, dwell time, and attention — replacing estimated impressions.
Placement mapping
Each surface is mapped with its audience profile, environmental context, and performance history. Compare placements across networks.
Placement allocation
Budget distributes to surfaces based on verified audience intelligence. High-exposure placements receive proportional allocation.
Surface scheduling
Deploy content to connected screens and surfaces based on allocation decisions. Daypart and condition-aware scheduling.
Exposure verification
Post-deployment measurement confirms audience exposure. Verified outcomes feed decision memory for compounding placement intelligence.
Frequently asked questions
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